Category: Agency Tips

It is very important to understand who your customer is. Three important questions that we have discussed in previous blog posts are, “What do people

Our main focus has been on information about our customers. However, a 20% plus increase in profit-sharing is becoming standard for many agencies in our

Our members got the chance to listen in on a conversation I had with MatthewSmith with Rocket Referrals. We discussed the research he and histeam conducted on

Last week we had a great conversation with David Levy aboutBuilding Agency Strength through earning, building and keeping Top of Mind withyour customers.  You can

In our previous post, we discussed the problem independent agents are facing in their battle for profitability. If you have made it to this post

Independent agents are all fighting a battle everyday – a battle to make a profit in their agency. This battle is very similar for many

In continuation of our series in which the IRMA students reflect on their experiences from their first semester, we now get the chance to hear

The Independent Insurance Industry is going through a lot of changes right now. Managing an agency through these changes can be tough. With an increasing

Over the past several weeks, I’ve had the pleasure of hearing from a few leaders in our industry, and I wanted to share five key

When trying to manage or grow an agency – it is important to be able to answer the question – Who is your customer… I